Resources for dealership operators
Practical reads for operators who want sharper answers from every statement.
Expenses and net
Dealership Advertising Cost Per Vehicle Sold
How much a dealership should spend on advertising per retail unit and as a percent of gross, and how to read both off your dealer statement.
Expenses and net
Dealership Net Profit as a Percent of Sales
What net profit a franchised dealership should earn on sales and on gross, how to read both from your statement, and where net usually goes missing.
Sales and F&I
F&I Per Vehicle Retailed (PVR): Benchmarks
What F&I income per vehicle a dealership should produce on new and used units, how to read it on the statement, and the penetration rates behind it.
Reading the statement
How to Read a Dealer Financial Statement
A plain-English guide to the factory financial statement: what each section shows, which lines matter most, and how to spot missed gross and net.
Sales and F&I
New Vehicle Gross Per Unit: How to Measure It
How to read new vehicle front gross per unit on your dealer statement, why cars, SUVs and trucks need separate bars, and the benchmarks to use.
Fixed ops
Parts Gross Profit and Inventory Turns: Benchmarks
What a dealership parts department should gross and how fast its inventory should turn, with the formulas to check both on your statement.
Fixed ops
Service Absorption Rate: Formula and Benchmark
How to calculate fixed ops absorption from your dealer statement, what a healthy rate is, and the common mistake that overstates it.
Fixed ops
Service Labor Gross Profit: What's a Good Percent?
The labor gross profit benchmark for dealership service departments by pay type, how to read it on your statement, and what pulls it down.
Sales and F&I
Used Car Days' Supply and Aging: The 30/60 Rule
How many days of used inventory a dealership should carry, why units over 60 days cost so much, and how to check both on your dealer statement.
20 groups and benchmarks
What Is a Dealer 20 Group?
What a dealership 20 group is, how members use composites to compare performance, and how Pocket20 brings the same read to your statement every month.